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Genderation Z

A vision on fashion&gender from Generation Z's point of view

Concept&Design: Charissa Den Hollander
Photographer: Sjors Massar + Assistant Fabian Hazeu
Models: Darcy Jonathans, Charmayne de Bruijn, Jozef Wright, Sascha Lupker
MUAH: Sandra Lupker
Styling assistant: Chiyen Lam

Fabric sponsor: Nooteboom Textiles

 Genderation Z..

 ..A fashion concept where gender is no big deal, it is free. 

Our society relies on the binary system, where everything is divided in men or women. 

There are a lot of people who can not define themselves as man or woman. 

That is why it is important for us, in 2017, to stop thinking in boxes. 

We have to realize that there are more genderroles than just these two. 

Genderation Z distorts this mindset, by using Generation Z (born between ‘94 mid ‘00s) as inspiration. 

As several reports describe, this generation seems to be the most fluid when it comes to accepting different genderroles and expressing it. 

Genderation Z embraces this mindset and uses this fluid attitude as a base for the concept and development. 

This is expressed in comfortable and genderfree outfits, made from soft and fluid fabrics. 

The pieces are easy to combine with each other. 

Only you decide how to style and define them as you. 

Everyone should decide for themselves what to wear and how you express yourself to the world. 

Not any men or women department/campagne should set those limits for you. 

YOU DEFINE YOU! 

Below you see an infographic I made based on a fieldresearch.

I interviewed 83 people from Generation Z,

to get to know their view on gender and fashion

Concept

Process

Below you see some pictures from my sketchbook.

The video is a fun compilation of the process from sketch to photoshoot.

Digital sketches

Shoot inspiration

Photoshoot

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Looks

Wearable for every gender

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